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Joy-Den Jewelers

Joy-Den Jewelers: A lighter touch in fine jewelry for the summer season

By Nancy Brumback, Contributing writer

Chad Yesue, Owner Marlborough - With warmer weather fast approaching, the lighter colors and softer fabrics of summer suggest complimentary lighter jewelry options.

Joy-Den Jewelers in downtown Marlborough features a wide range of necklaces, bracelets, anklets and earrings to go with a summer wardrobe, and these pieces make excellent gifts for such occasions as Mother's Day, graduation and weddings.

Chad Yesue, owner, and Joyce Marino, who founded the business and sold it to Yesue but? remains as manager, shop the national jewelry markets for special pieces and interesting designers. As a result, Joy-Den offers a selection of unusual pieces not available in the department stores and chain jewelry stores. Yesue can also work with a customer to design and create a one-of-a-kind piece.

Joy-Den's experienced staff can offer thoughtful advice on buying gifts. Customers can preview what Joy-Den has to offer on the company's website, www.joy-den.com, and Facebook page.

For summer's lighter looks, Marino suggests sterling silver pieces.

Bernardi, an Italian designer, creates earrings, necklaces and bracelets with tiny faceted sterling silver beads plated in platinum that glitter like diamonds. Among the available designs are interlocking circles, an affinity symbol particularly appropriate for weddings, Yesue said.

These pieces are delicate and sparkly, and the line even includes a fanciful star-shaped necklace. Most are lightweight in keeping with summer looks.

A line Yesue and Marino particularly like is Anna Beck, a California designer whose sterling silver pieces are produced in Bali. Her pieces feature tiny silver circles, individually hand-soldered on, for a unique look. While cuff bracelets are a specialty, the line also includes necklaces and earrings that all work well together and are priced between $100 and $700.

Light pastel shades in freshwater pearls perfectly complement summer colors and fabrics. The pearls can be round or irregular shapes, with necklaces and bracelets in a single color or a combination of colors.

These pearl necklaces or bracelets are ideal gifts for bridesmaids. Yesue can create custom freshwater pearl bracelets for under $80 to match or complement the bridesmaids” dresses. “I ask brides to bring me a swatch of material, and we can match the color or create a bracelet in softer or neutral colors to go with that dress.”

As a gift for the groom, Yesue suggested a titanium watch, made for the jeweler by Belair, that comes with a warranty and lifetime battery replacement. It can be engraved with initials or the wedding date.

Key rings make a good gift for groomsmen, in lightweight titanium for under $20 or sterling silver for $150. Monogramming is free.

The Convertible Collection of bracelets with interchangeable clasps, an updated version of the charm bracelet, is a popular Mother's Day choice. Children can pick out a favorite clasp from a wide variety of motifs, initials, animals, and enameled pieces.

These bracelets can also set the mood for summer with such seasonal choices as shells, starfish and seahorse, perhaps chosen to celebrate a special vacation.

Other Mother's Day options include pendants, which can be set with children's birthstones, and a new twist on the traditional mother's ring, a set of thin stackable bands, each with a child's birthstone. “One husband added two diamond bands to go with the children's birthstone bands,” Yesue said.

The sterling silver jewelry, watches and other lines also are perfect gifts to celebrate a graduation.

And for local high school graduates, Joy-Den has the exclusive rights to sell key rings, charms and bracelet clasps with the Marlborough or Hudson town signs on them.

Joy-Den Jewelers is located at 209 Main St. in downtown Marlborough, with ample free parking nearby. For additional information, visit the website, www.joy-den.com, or call 508-480-0309. The store opens at 10 a.m. weekdays and 9:30 a.m. Saturdays, closing at 5 p.m. Tuesday and Friday, 6 p.m. Wednesday, 7 p.m. Thursday and 4:30 p.m. Saturday. It is closed Sunday and Monday.


Community Advocate, Spring 2014

Photo and article by Nancy Brumback, Contributing Writer

Chad Yesue, Owner Marlborough—With warmer weather fast approaching, the lighter colors and softer fabrics of summer suggest complimentary lighter jewelry options.

Joy-Den Jewelers in downtown Marlborough features a wide range of necklaces, bracelets, anklets and earrings to go with a summer wardrobe, and these pieces make excellent gifts for such occasions as Mother’s Day, graduation and weddings.

Chad Yesue, owner, and Joyce Marino, who founded the business and sold it to Yesue but remains as manager, shop the national jewelry markets for special pieces and interesting designers. As a result, Joy-Den offers a selection of unusual pieces not available in the department stores and chain jewelry stores. Yesue can also work with a customer to design and create a one-of-a-kind piece.

Joy-Den’s experienced staff can offer thoughtful advice on buying gifts. Customers can preview what Joy-Den has to offer on the company’s website, www.joy-den.com, and Facebook page.

For summer’s lighter looks, Marino suggests sterling silver pieces.

Bernardi, an Italian designer, creates earrings, necklaces and bracelets with tiny faceted sterling silver beads plated in platinum that glitter like diamonds. Among the available designs are interlocking circles, an affinity symbol particularly appropriate for weddings, Yesue said.

These pieces are delicate and sparkly, and the line even includes a fanciful star-shaped necklace. Most are lightweight in keeping with summer looks.

A line Yesue and Marino particularly like is Anna Beck, a California designer whose sterling silver pieces are produced in Bali. Her pieces feature tiny silver circles, individually hand-soldered on, for a unique look. While cuff bracelets are a specialty, the line also includes necklaces and earrings that all work well together and are priced between $100 and $700.

Light pastel shades in freshwater pearls perfectly complement summer colors and fabrics. The pearls can be round or irregular shapes, with necklaces and bracelets in a single color or a combination of colors.

These pearl necklaces or bracelets are ideal gifts for bridesmaids. Yesue can create custom freshwater pearl bracelets for under $80 to match or complement the bridesmaids’ dresses. “I ask brides to bring me a swatch of material, and we can match the color or create a bracelet in softer or neutral colors to go with that dress.”

As a gift for the groom, Yesue suggested a titanium watch, made for the jeweler by Belair, that comes with a warranty and lifetime battery replacement. It can be engraved with initials or the wedding date.

Key rings make a good gift for groomsmen, in lightweight titanium for under $20 or sterling silver for $150. Monogramming is free.

The Convertible Collection of bracelets with interchangeable clasps, an updated version of the charm bracelet, is a popular Mother’s Day choice. Children can pick out a favorite clasp from a wide variety of motifs, initials, animals, and enameled pieces.

These bracelets can also set the mood for summer with such seasonal choices as shells, starfish and seahorse, perhaps chosen to celebrate a special vacation.

Other Mother’s Day options include pendants, which can be set with children’s birthstones, and a new twist on the traditional mother’s ring, a set of thin stackable bands, each with a child’s birthstone. “One husband added two diamond bands to go with the children’s birthstone bands,” Yesue said.

The sterling silver jewelry, watches and other lines also are perfect gifts to celebrate a graduation.

And for local high school graduates, Joy-Den has the exclusive rights to sell key rings, charms and bracelet clasps with the Marlborough or Hudson town signs on them.

Joy-Den Jewelers is located at 209 Main St. in downtown Marlborough, with ample free parking nearby. For additional information, visit the website, www.joy-den.com, or call 508-480-0309. The store opens at 10 a.m. weekdays and 9:30 a.m. Saturdays, closing at 5 p.m. Tuesday and Friday, 6 p.m. Wednesday, 7 p.m. Thursday and 4:30 p.m. Saturday. It is closed Sunday and Monday.


Community Advocate, Spring 2013

Photo and article by Nancy Brumback, Contributing Writer

Chad Yesue, Owner Marlborough—Mother’s Day, graduations and weddings fill the spring and summer calendar, and Joy-Den Jewelers in downtown Marlborough has the perfect gift for each of these special occasions.

Chad Yesue, owner, shops the jewelry markets for special pieces and interesting designers, and can also work with a customer to design and create a one-of-a-kind piece.

Recently, he faced the challenge of designing a wedding ring for a professional hockey player whose knuckle was so enlarged from repeated injuries that any ring that fit over the knuckle was way too big on the finger. Yesue designed and is patenting a hinged wedding ring. The ring opens like a hinged bracelet, and the hinge and snap are just about invisible when the ring is closed.

“We like to solve our customers’ problems,” he said.

Those solutions include thoughtful advice on buying gifts, and the chance to look at what Joy-Den has to offer on the company’s website, www.joy-den.com, and Facebook page.

For Mother’s Day, Yesue noted a new twist on the traditional mother’s ring. Instead of each child’s birthstone on a ring, he suggested thin stackable bands with the birthstones. “One husband added two diamond bands to go with the children’s birthstone bands.”

Other popular items are bracelets with interchangeable clasps, an updated version of the charm bracelet. Children can pick out a favorite clasp from a wide variety of seasonal motifs, initials, animals and enameled pieces.

Joyce Marino, who founded the business, sold it to Yesue several years ago and remains as manager, suggested pendants for necklaces.

“There’s a pendant of a mother embracing a child, and you can add the child’s birthstone to it. Or we can create a series of small pendants, each with a stone representing a child, that slide together to form a larger pendant.”

Joy-Den carries many items that would make perfect gifts for bridesmaids and groomsmen.

Bernardi, an Italian designer, creates earrings, necklaces and bracelets with tiny faceted sterling silver beads plated in platinum that glitter like diamonds. Among the available designs are interlocking circles, a symbol particularly appropriate for weddings, Yesue said.

Designer Edna Haak offers stretchy bracelets mixing textures of smooth beads, faceted beads, sandblasted beads and wire coils in a variety of styles to either mix or match for the wedding party.

Or Yesue can create custom freshwater pearl bracelets for under $80 to match or complement the bridesmaids’ dresses. “I ask brides to bring me a swatch of material and we can match the color or create a bracelet in softer or neutral colors to go with that dress.”

For the groom or groomsmen, Yesue suggested a titanium watch, made for the jeweler by Belair, that comes with a warranty and lifetime battery replacement. It can be engraved with initials or the wedding date.

Key rings make a good gift for groomsmen, in lightweight titanium for under $20 or sterling silver for $150. Monogramming is free.

If the couple is still looking for the groom’s wedding band, Joy-Den has a large selection in platinum, white or yellow gold, or palladium, a white metal in the platinum family that is hypoallergenic and priced less than gold.

“Wedding bands in titanium and tungsten are lightweight for men who are not used to wearing jewelry, and are durable and inexpensive,” he noted.

Joy-Den will engrave whatever sentiment the couple wants inside the rings.

“One bride had ‘put it back on’ engraved in his ring,” Marino recalled with a laugh.

Most of these pieces also make excellent graduation gifts.

For local high school graduates, Joy-Den has the exclusive rights to sell key rings, charms and bracelet clasps with the Marlborough or Hudson town signs on them.

Joy-Den Jewelers is located at 209 Main St. in downtown Marlborough, with ample free parking nearby. For additional information, visit the website, www.joy-den.com, or call 508-480-0309. The store opens at 10 a.m. weekdays and 9:30 a.m. Saturdays, closing at 5 p.m. Tuesday and Friday, 6 p.m. Wednesday, 7 p.m. Thursday and 4:30 p.m. Saturday. It is closed Sunday and Monday.


Community Advocate, Winter 2012

Photo and article by Nancy Brumback, Contributing Writer

Chad Yesue, Owner Marlborough – The gift-giving season is approaching, and the staff at Joy-Den Jewelers in downtown Marlborough has spent the year searching out one-of-a-kind pieces to delight all on your gift list.

“We specialize in unique pieces that are timeless and classic, but that also have a bit of flair to separate them from jewelry you find in a mall or chain store,” said Chad Yesue, who owns the retailer.

He shops the jewelry markets along with Joyce Marino, who founded the business 27 years ago and sold it to Yesue several years ago, but remains as manager.

“I know how jewelry is made,” said Yesue, who learned the basics of jewelry manufacturing and design at the North Bennett School in Boston. “And Joyce has repaired so much jewelry over the years that we can look at a piece and be sure it is made well. We hand-pick pieces that can be passed down from generation to generation.”

“We know the quality of the gold and the stones. In a mall store, you’ll find a clerk who is hired just for the season,” added Marino. “We also know our customers and the type of jewelry they’d prefer. And we offer a variety of price points.”

The store’s staff, which also includes Bonnie and Mike Sannicandro and Christine Cuthbert, is experienced and able to suggest gift items. For longtime customers, they can offer pieces that complement earlier purchases.

Joy-Den also provides a “wish list” service for customers who want to pick out several items they’d like in advance to make shopping easier and still maintain an element of surprise.

All of the pieces the jeweler carries are photographed and posted on its website, www.joy-den.com, and Facebook page as they come into the store, so customers can browse at their leisure.

One of the lines Yesue and Marino particularly like is Anna Beck, a California designer whose sterling silver pieces are produced in Bali. Her pieces feature tiny silver circles, individually hand-soldered on, for a unique look. While cuff bracelets are a specialty, the line also includes necklaces and earrings, some with colored stones, that all work well together and are priced between $100 and $700.

Yesue and Marino offered several other gift ideas.

For a wife or girlfriend, they suggested a little homework first, checking her jewelry box to see if she has such basics as diamond stud earrings and whether she prefers white or yellow gold, and looking in the closet to see what colors she wears.

“If she has the basics, then I’d suggest one great signature, fashion-forward piece, such as a large ring with colored gemstones. I have one customer who wears a ring like that on her middle finger and she’s known for that ring, Yesue said.

“We have a huge variety of fashion-forward, high-quality pieces that are distinctive and different, ones with brown, black and yellow diamonds or semi-precious stones in pink, white or yellow gold,” he said.

“And we make sure that signature piece is truly one of a kind. We would not sell another one just like it,” added Marino.

If you’re shopping for your mother, Yesue suggested slim stackable rings in the birthstones of her children, a new twist on a mother’s ring.

Also popular are Le Stage convertible silver cuff bracelets with different “charms” that serve as the bracelet’s clasp. The charms are available in a variety of seasonal motifs, initials, animals, and enameled pieces.

“These bracelets are a great idea for dads and children. Dad can buy the bracelet and let each child pick out a charm,” Marino said.

For husbands and boyfriends, they suggest a Belair watch, made for Joy-Den with its logo inside.

“We did our homework 25 years ago and found a quality watch with a Swiss movement, made in the USA,” Marino said. “And we’ll take care of it. We can adjust the size of the band, and we provide batteries free for a lifetime.”

Bracelets and rings in stainless steel and titanium are fashionable for men. Titanium, a gray metal, is lightweight, extremely durable and does not trigger allergies.

Yesue suggested bracelets from an Italian firm, Bernardi, in sterling silver plated with platinum, pulling one off his own wrist. Each bead is machine-faceted so that the pieces sparkle like diamonds. The line also includes women’s bracelets, necklaces and earrings.

Joy-Den Jewelers is located at 209 Main St. in downtown Marlborough, with ample free parking nearby. For additional information, visit the website, www.joy-den.com, or call 508-480-0309. After Thanksgiving, the retailer will be open seven days a week with extended hours; exact hours are posted on the website and Facebook page.

Community Advocate, Fall 2012


Chad Yesue, Owner General business description: Joy-Den opened as a small store in 1986 and has grown to become a high end retail jewelry store specializing in fi ne jewelry and on site jewelry repair. In addition to me, we have a skilled staff who have extensive experience in the industry, including former Joy-Den owner Joyce Marino (27 years), Christine Cuthbert (27 years), Bonnie Sannacandro (20 years) and Mike Sannacandro (17 years).

Background: Since I was a young child I have always had a passion for jewelry. Growing up in my family’s business, next to Joy-Den Jewelers, I spent a great deal of time watching Joyce’s business grow and knew I wanted to be part of it. After graduating Hudson High, I attended North Bennet Street School and earned a degree in jewelry making, repairs and gemstones. I started working as an apprentice at Joy-Den at the age of 14 and became manager after graduating college. A major turning point for me came when I had the opportunity to purchase the business a little over six years ago.

I learned the most about running a business: from former owner Joyce Marino and my parents who have run a successful business for over forty years.

What makes your business unique or outstanding?: The ability to have a customer bring in a sentimental piece of jewelry to be repaired or re-designed without the worry of their heirloom piece leaving our sight. With the original staff of employees, we have maintained a very trustworthy, friendly and honest atmosphere and our fi ve jewelers are all well equipped to satisfy the needs of our customers.

Most people would be surprised to know: That at a downtown, individually owned jewelry store offers such a wide variety of cutting edge designs and one-of a kind pieces. Our customers range from longtime Marlborough residents to our expanding clientele of professional hockey players.

What is your most popular product or service?: There is not any one particular product. Our inventory is constantly growing and changing to keep up with the latest styles, yet we also maintain a great supply of timeless pieces. As for services, customers really appreciate our ability to repair jewelry on site. It could be as simple as fi xing broken rosary beads at no charge to setting a $100,000 diamond.

What is your specialty?: We offer personalized attention and care of everyone that comes into the store.

The best advice I ever got was: To put out an excellent product at a fair and honest price and have the customer leave with a smile on their face.


Community Advocate, Winter 2011


Chad Yesue, Owner Joy-Den Jewelers: Independent jeweler has holiday gifts for many on your list

Photo and article by Nancy Brumback, Contributing Writer

Marlborough – Joy-Den Jewelers in downtown Marlborough has gifts to delight anyone special on your holiday shopping list, with fashionable and traditional jewelry at prices for most budgets
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“In this store, we specialize in unique, one-of-a-kind pieces you won’t find anywhere else,” owner Chad Yesue said.

And if you don’t see exactly what you want, Yesue and his staff are all jewelers and can help you design the perfect ring, earrings, bracelet or necklace.

Joy-Den offers sterling silver earrings for $30 all the way up to custom-made engagement rings costing over $100,000. “If you have the budget, we have and can make the pieces you want, but we also have jewelry in a reasonable price range.”

To make shopping even easier, Joy-Den will create a wish list.

“A woman can come in and pick out several pieces she likes in a variety of price ranges, then her husband can choose. The gift is still a surprise for her, and he gets to hit a home run,” Yesue said.

Asked to suggest gifts for a variety of recipients, Yesue didn’t hesitate.

For teenage girls, he suggested silver since the price of gold has gone up and silver is a hot fashion color.

A new line of jewelry from Italy, Bernardi, might charm your teen or young adult. The pieces are crafted from very fine, faceted beads that are either oxidized to a dark gunmetal color or coated with platinum, and are very sparkly. The line includes earrings, bracelets and necklaces, such as a 36-in. necklace that can be doubled or worn long, perhaps paired with another necklace.

For women in their 20’s or 30’s, Yesue recommended pieces from Anna Beck, a California designer whose sterling silver jewelry is handmade in Bali.

Wide cuff bracelets are a signature item in the Beck line, crafted of sterling silver with tiny circles of silver fused to the base to create intricate patterns. Recently, the designer has started adding colored stones to her jewelry. The line includes earrings and other pieces as well as the bracelets.

The Anna Beck items would also make excellent gifts for a wife, but Yesue suggested checking out jewelry by Doves as well. These pieces are made of 18-karat white, yellow, rose or copper-colored gold paired with colored diamonds in black, white, champagne and cognac.

“The Doves line is very fashion-forward. And each piece is unique and takes about a month to make. It is like wearing a piece of art,” he said. This line also includes earrings, rings, bracelets and necklaces.

Pearls, he noted, “are always good, and a value with the price of gold going up.”

Yesue likes a selection of bracelets made of freshwater pearls and sterling silver beads in vivid colors by Off the Cuff. “They offer the popular chunky look without a lot of metal so they are not as expensive as a gold or silver bracelet.”

If you are shopping for your mother, Joy-Den can custom-make a mother’s ring or other piece with the birthstones of children or all family members.

“You can come in and pick out the exact stones, and we can make it for you right here in the store in a day or two,” he said.

Another popular option is jewelry from Tom Kruskal, a designer based in Somerville, whose more traditional New England jewelry Joy-Den has been selling for 20 years. Kruskal specializes in hand-hammered pieces made from white or yellow gold or silver wire.

“Since it is hand-forged, this jewelry is delicate and very lightweight, but extremely durable. It’s good for an active woman,” Yesue said. “And because it’s made from a gold wire, it has less metal in it and is, therefore, less expensive.”

And for the men on your shopping list, Joy-Den carries a selection of classic Belair watches. Other possibilities are anniversary bands, bracelets and necklaces.

“We’re also getting a lot of requests for designer cufflinks” as men pair a shirt with French cuffs with dressy jeans. “If a man doesn’t wear that much jewelry, the cuff links give him a way to accent his outfit,” Yesue said.

Each piece of jewelry Joy-Den carries has been photographed and posted on the retailer’s website, www.joy-den.com, and its Facebook page, so it is easy to preview lines to see at the store.

Joy-Den Jewelers is located at 209 Main St. in downtown Marlborough. For additional information, visit the website, www.joy-den.com, or call 1-508-480-0309.


Community Advocate, Fall 2011


Chad Yesue, Owner and the Joy-Den Jewlers General business description... Joy-Den opened as a small store in 1986 and has grown to become a high end retail jewelry store specializing in fine jewelry and on site jewelry repair. In addition to me, we have a skilled staff who have extensive experience in the industry, including former Joy-Den owner Joyce Marino (26 years), Christine Cuthbert (26 years), Bonnie Sannacandro (19 years) and Mike Sannacandro (16 years).

Background... Since I was a young child I have always had a passion for jewelry. Growing up in my family’s business, next to Joy-Den Jewelers, I spent a great deal of time watching Joyce’s business grow and knew I wanted to be part of it. After graduating Hudson High, I attended North Bennet Street School and earned a degree in jewelry making, repairs and gemstones. I started working as an apprentice at Joy-Den at the age of 14 and became manager after graduating college. A major turning point for me came when I had the opportunity to purchase the business a little over six years ago. I learned the most about running a business … from former owner Joyce Marino and my parents who have run a successful business for over forty years.

What makes your business unique or outstanding? The ability to have a customer bring in a sentimental piece of jewelry to be repaired or re-designed without the worry of their heirloom piece leaving our sight. With the original staff of employees, we have maintained a very trustworthy, friendly and honest atmosphere and our five jewelers are all well equipped to satisfy the needs of our customers.

Most people would be surprised to know That a downtown, individually owned jewelry store off ers such a wide variety of cutting edge designs and one-of-a kind pieces. Our customers range from longtime Marlborough residents to our expanding clientele of professional hockey players.

What is your most popular product or service? There is not any one particular product. Our inventory is constantly growing and changing to keep up with the latest styles, yet we also maintain a great supply of timeless pieces. As for services, customers really appreciate our ability to repair jewelry on site. It could be as simple as fixing broken rosary beads at no charge to setting a $100,000 diamond.

What is your specialty? We offer personalized attention and care of everyone that comes into the store.

The best advice I ever got was... To put out an excellent product at a fair and honest price and have the customer leave with a smile on their face.


Community Advocate, Spring 2011


Chad Yesue, Owner Marlborough – Whether a professional athlete is buying a $100,000 engagement ring or a grandparent is buying a $25 silver bracelet for a child’s confirmation, every customer at Joy-Den Jewelers is important, said Chad Yesue, owner of the downtown Marlborough retailer.

Yesue bought the business six years ago from Joyce and Dennis Marino and has continued the high level of service, custom design capability, on-site repairs and appraisals, and variety of merchandise, including the latest fashion trends, that has made Joy-Den a success for 26 years.

“Everyone working here stayed on, including Joyce. That’s what makes this store so great; everyone has their strong points.”

And business has been good, even with the economic slowdown, he noted, led by last month’s sales of engagement rings to three professional hockey players – from Pittsburgh, New York and North Carolina – including an $100,000 ring with an $86,000 center diamond. Those referrals came from a family friend who is married to a hockey player.

“The players were looking for a jeweler who would be honest with them, someone they could trust and who would make the purchase easy and personal.”

As he did for the athletes, Yesue can help couples design a custom engagement ring.

“It’s a very personal piece of jewelry and has to suit the person who will wear it,” he said.

While Princess Diana’s sapphire engagement ring got a lot of publicity after Prince William presented it to Kate Middleton, Yesue said most couples still choose a white diamond ring, and that the trend is turning away from square or oval cuts back to the round, brilliant cut.

“When couples are unsure, I try to steer them toward a simple, timeless, classic style for a ring the bride will wear for a lifetime,” he said.

The store’s large selection of jewelry “is one of the things I’m most proud of,” he said. “Our inventory is constantly changing as we bring in pieces no one else has.”

Wide cuff bracelets are one of the latest trends, Yesue noted, picking up a silver piece with a delicate woven pattern from a California designer.

Also popular are layering necklaces with pearls and pendants. At around 35 inches long, these necklaces can be worn long or double- or triple-wrapped. Stackable rings in a wide variety of styles, colors, stones and widths are another hot style.

“Colored diamonds in cognac, brown and black have been big the last couple of months,” Yesue said. Some of these pieces use rose gold, a yellow gold with a pink tint, for a unique look.

Joy-Den’s expert jewelry repair staff can do most repairs while a customer waits and watches.

“We can fix most things in an hour or two,” Yesue said. “The piece doesn’t have to be shipped out for a week or more.”

The staff also appraises jewelry for insurance purposes.

“We haven’t changed what we charge for appraisals in 15 years. It’s $35 for the first item and $15 for each additional item,” Yesue said. With the price of gold at an all-time high and the value of gemstones also high, he suggested people have their fine jewelry reappraised if it hasn’t been evaluated for several years.

Yesue learned the basics of jewelry manufacturing and design at the North Bennett School in Boston, which trains artisans in many fields.

“I’ve been interested in jewelry as long as I remember, going back to collecting sea glass on the beach,” he said. His father owns the hair salon next door, and Yesue worked in the Marinos’ jewelry store in high school, came back after the North Bennett training, and subsequently bought the business.

Joy-Den Jewelers is located at 209 Main St. in downtown Marlborough. For additional information, visit their website, www.joy-den.com, or call 508-480-0309.
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Community Advocate 2009


Chad Yesue, Owner Marlborough - Why not give Mom a unique custom-designed 18-karat gold blue topaz ring or a charm bracelet with a city of Marlborough sign charm? Whatever the occasion, whatever the budget and whatever the style, Joy-Den Jewelers, located on Main Street in Marlborough, can accommodate your jewelry needs.

"We have designed and made jewelry that runs upwards of the $100,000 for customers, but we take as much care in creating a birthstone pendant with a budget of $100," owner Chad Yesue said. "Everything we design, make and sell, we pride ourselves on giving customers the best quality jewelry with superior customer service. I never want to see a customer leave the store unhappy."

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Community Advocate 2008


Joy-Den Jewelers Marlborough - That pendant handed down from your great-grandmother needs to be repaired, and although it's not valuable in monetary terms, to you it is priceless. How can you leave it for weeks with a jeweler who will ship it off to be repaired? What if it gets lost or stolen?

Don't pack it away regretfully. Take it to Joy-Den Jewelers. Hand it over to one of the five experienced jewelers on staff , take a seat and wait. Or watch as the repair takes place.

"If it's a sentimental piece, a diamond that has been passed down, they can bring it to the store, be patient with us and sit down and hang out with us for a little bit and have their ring totally fixed while they are here," store owner Chad Yesue said. "I don't really know any other jewelry store where you could walk into a store and have the diamond either reset or rebuilt within that day and never have to leave it."

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